MEN AREN’T LOST. THEY’RE UNBUILT. Most men aren’t suffering from weakness; they’re suffering from identity decay. Nobody teaches them how to build themselves — not school, not society, not work. So they drift. And drifting men don’t fall apart suddenly; they erode over time. Built Thyself exists because too many men feel hollow, distracted, directionless, and overstimulated. You don’t fix that with motivation. You fix it by rebuilding yourself from the inside out.